Want to Promote Your Expertise with Shareable Content?

Nov 6, 2018

2 min read

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30 Ideas for Your Newsletter, Blog, and Social Media Posts

Promoting your expertise with shareable content relevant to real estate or your community is a great marketing technique. Here are 30 topics to try, and some may be a springboard for other ideas.

Explanations of steps of the buying, selling,or leasing process
Insider tips on listing photography (best time of day or weather for taking photos, home features that are the most popular to highlight)
Staging and decorating tips
Local market statistics
Types of mortgages
Homebuyer assistance programs
Ways to boost a credit score (see Share This for help)
Common seller mistakes
Common buyer mistakes
Tips for sellers while their home is on the market (flexibility about showings, hiring or scheduling for regular house cleaning, storing extra furniture to open the space)
Seasonal tips on locals' favorite nearby destinations, like pumpkin patches, tree farms, or holiday light displays
List of locals' favorite photo spots (park for family photos, graffiti wall for Instagram shots)
Tips for buyers on staying organized and focused during their home search
Where your market data comes from and what makes it accurate
Basics of home inspections
Explanation of title insurance
Resources for new residents (contact information for the electric and gas companies)
List of community recreation centers in your farm area
List of dog parks in your community
List of hiking/biking trails in your community
What to expect at closing
Simple repairs that will give sellers the best return
Tips from a local company about how to maintain HVAC systems
The difference between a REALTOR® and a license holder who is not a member
Interesting historical facts about your city
Restaurant and business openings in the area
Where to take out-of-town visitors to best showcase your community
Information on local sports leagues for kids and adults (kickball leagues, soccer leagues)
Upcoming events in your community (high school sports and farmers markets)
School information from the local district (first and last days of school)