What You Need To Know About Advertising

Real estate ads help gain leads and exposure for your listings. But it’s up to you to follow the many advertising rules and regulations. Can you use a nickname in your advertisement? Are you using the term REALTOR® correctly? Must the ad contain the name of the real estate firm or broker?

Don’t let a misstep lead to an ethics violation or TREC complaint. Review the frequently asked questions in the May issue of Texas REALTOR® to ensure your advertisements meet all requirements.

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