People are supposed to put aside emotions in real estate transactions. They are told to focus on whether the property meets their needs...

Being in front of the camera can be intimidating. But that shouldn’t stop you from creating videos for your real estate business. Here...

What Only REALTORS® Offer As a REALTOR®, you can bring value that other real estate license holders can’t. Do your contacts know that?...

When you upload a video to your YouTube channel, do you always like the thumbnail image that’s provided? Maybe it doesn’t indicate what...

The newest Texas REALTORS® member benefit, Wise Agent, combines contact management, transaction management, lead automation, and...

QR codes (quick response codes) are not new; however, there has been a resurgence in usage since the pandemic began. For example, some...

Since real estate is a business based on relationships, trust-building is essential for success. Here are five ways to help prospective...

Video storytelling is a marketing technique that allows you to create higher engagement with consumers on social media and your website....

Making a great first impression is essential for gaining new business. That’s why having a current and quality headshot is an important...

Online communities are a great place to share information, offer advice, create relationships—and of course, gain more leads. Consider...

Since a large part of the real estate business is solving problems, establishing trust with current or prospective clients is key. One...

You can use many communication channels to reach consumers. A tried-and-true strategy that is not always considered in today’s digital...

How do you create your own real estate niche? Everyone has hobbies and interests they’re passionate about, and some REALTORS® have...

The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, showing how REALTORS® go above and beyond to...

Developing new marketing content takes time. However, there are ways to leverage what you have already created to gain more interest and...

There are more active real estate agents than ever before. With all the competition, using the same marketing strategies or sales tactics...

There’s a lot of competition in the real estate industry, but that’s not necessarily bad. You can learn from other REALTORS®, especially...

Logging on or showing up is a good start when you join a professional network, but if you really want to make the most of your...

According to the NAR 2021 Real Estate in a Digital Age report, 97% of all homebuyers in 2020 used the internet in their home search. This...

Using email marketing for your real estate business is vital for staying top-of-mind and nurturing leads. However, the inbox can be a...