Put yourself in the shoes of potential buyers. Which listing description sounds better to you? “Wood floors. Open floor plan.” Or… “Wide...

It can be hard to let go. But by training others to lighten your workload, you can better focus your attention on reaching your business...

Earning a designation or certification is a great way to learn more about different aspects of the real estate industry. Here’s how to...

Fair housing issues can seem enormous and miniscule at the same time. What difference can one agent or broker make against systemic,...

Since a large part of the real estate business is solving problems, establishing trust with current or prospective clients is key. One...

You can use many communication channels to reach consumers. A tried-and-true strategy that is not always considered in today’s digital...

How do you create your own real estate niche? Everyone has hobbies and interests they’re passionate about, and some REALTORS® have...

The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, showing how REALTORS® go above and beyond to...

Developing new marketing content takes time. However, there are ways to leverage what you have already created to gain more interest and...

Want to turn more leads into closed transactions? Many experts recommend using scripts and dialogues. However, it takes work to master...

By now, you know the basics of a good online meeting: fast internet, no clutter on camera, good lighting, and no distractions. But as far...

The real estate business can be challenging. Even with careful planning, not everything will go as expected. The better at overcoming...

Unrealistic expectations can lead to disappointed and unsatisfied clients. However, you can take steps to avoid going down that path....

When you hear the word influencer, you might think about popular Instagram accounts with advertising endorsements and cultivated...

A major shift in the industry is the increase in the number of people buying properties without ever visiting them. If you want to help...

Help your clients who prefer Spanish understand real estate terms with the English-Spanish Real Estate Glossary. This resource from the...

There are more active real estate agents than ever before. With all the competition, using the same marketing strategies or sales tactics...

If you want to get more done during your day, stop multitasking. It’s that simple. “Psychologists who study what happens to cognition...

The first burial transforms a parcel of land. Once dedicated as a cemetery, the land becomes frozen in time, unable to be developed. The...

Forgetting someone’s name shortly after being introduced has happened to everyone. At a networking event or after meeting a potential...