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How your clients want to be contacted
There are more ways to communicate with your clients than ever before, but it’d be a mistake to assume that talking to your clients on...
Ernest Enriquez
Aug 22, 20171 min read
How to evaluate an offer from a brokerage
If you’re in the process of taking on a new role or switching brokerages, convincing a broker that you’d be an asset to her business is...
Ernest Enriquez
Aug 8, 20171 min read
How to show neighborhood demand
When your clients or prospects are interested in tracking a neighborhood’s activity, the RPR Market Activity report is an ideal option....
Ernest Enriquez
Aug 4, 20172 min read
Difficult life events don’t have to mean high insurance premiums for clients
Someone who just experienced a death in the family or similar hardship might not have insurance rates and coverage top of mind. But Texas...
Ernest Enriquez
Aug 3, 20171 min read
When it’s 100 degrees outside, flaunt your listing’s excellent energy audit
Have you seen more listings of properties with energy-efficient features? Proof of these features’ effectiveness is more influential than...
Ernest Enriquez
Aug 1, 20171 min read
Why you should write emails like your mom is reading them
Your email is not private. Messages can be hacked through phishing attacks or forwarded along without your knowledge or consent. Write...
Ernest Enriquez
Jul 31, 20171 min read
Do you know how to find your own geographic farm?
Are you focusing your business on a targeted geographic area? If not, you may be missing out on opportunities to grow your list of...
Ernest Enriquez
Jul 27, 20171 min read


What a new report says about the effects of staging a property
According to the 2017 Profile of Home Staging from the National Association of REALTORS®, 49% of buyers’ agents said that staging had an...
Ernest Enriquez
Jul 26, 20171 min read
What to say when you’re asked to lower your commission
Try these strategies the next time a prospective seller asks you to cut a deal on your commission. Ask why. The obvious reason is to save...
Ernest Enriquez
Jul 25, 20171 min read
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote your message to the social media...
Ernest Enriquez
Jul 19, 20172 min read


Why designations matter to you and your clients
What are designations good for? According to five REALTORS®, each with at least seven designations, they use those designations to:...
Ernest Enriquez
Jul 14, 20171 min read
An easy way to shoot immersive video listings
YouTube has introduced a new video format aimed at making it easier to shoot and produce immersive video experiences. VR180 displays...
Ernest Enriquez
Jul 7, 20171 min read


Protect your email from cybercriminals
In 2016, 64% of the cybercrime victims the FBI’s Chicago field office responded to were related to real estate transactions or title...
Ernest Enriquez
Jul 5, 20171 min read
How the National Flood Insurance Program can benefit your clients
The National Flood Insurance Program was created in 1968 to mitigate future losses from flooding by offering insurance in communities...
Ernest Enriquez
Jun 27, 20171 min read
What the journey of becoming a broker can teach Texas REALTORS®
Whether you’re a broker, in the process of becoming one, or happy as a sales agent, there are lessons to be learned from how Texas...
Ernest Enriquez
Jun 15, 20171 min read
What homeowners insurance really covers
A survey commissioned by insuranceQuotes—an insurance-comparison website—found that 56% of surveyed homeowners think a standard...
Ernest Enriquez
Jun 2, 20171 min read
Are you sending emails you don’t even know about?
You may have heard of the wire fraud scams targeting real estate professionals, but there are more online threats you could fall prey to....
Ernest Enriquez
May 30, 20171 min read


Beautification project benefits Lubbock REALTORS®, community
“The Lubbock Association of REALTORS® continues to benefit from excellent free press as a result of providing funds for the sign...
Ernest Enriquez
May 25, 20171 min read
Your clients could benefit from new Fannie Mae student loan policies
Changes to how student loan debt is treated by government-backed mortgage entity Fannie Mae could benefit homeowners and homebuyers...
Ernest Enriquez
May 18, 20171 min read
Why your e-signatures are stamped with the wrong time
Having the time zone on your e-signatures set wrong can cause confusion. For example, Digital Ink sets its default time zone to Greenwich...
Ernest Enriquez
May 12, 20171 min read
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