People form opinions about you based on all kinds of cues. If you’re not careful, you may unintentionally create an impression you’d...

When you’re pitching your services to a prospect, you probably focus on the benefits you can provide. But one author says that being...

Persuasion is part of your job, whether you’re convincing someone to work with you or explaining why the seller should accept your...

A new study of technology-driven companies that offer to purchase homes directly from consumers—also known as iBuyers—attempts to show...

Your sales meeting is the culture point of your office or company. Have excellent sales meetings and attendance soars. Your community...

With consumers increasingly alert to issues surrounding the use of their personal information, tailoring your marketing based on personal...

You often have to do work in places other than your office. It’s convenient to connect to a public Wi-Fi network, but it’s also risky....

E-books, checklists, guides, and other downloads or exclusive content can be used as digital products to supplement your marketing—and if...

Setting boundaries with clients and standards for how you want to be treated professionally can be an important step in your business and...

A solid real estate brokerage plan includes what will happen to the brokerage once the broker stops working. There are many reasons...

Outsourcing certain tasks can free up time that would be better spent on revenue-generating activities like showings, presentations,...

The Federal Emergency Management Agency published a PDF that outlines the steps of the claims process: 1. Call Your Agent When it is safe...

Buying a home is often the most expensive decision consumers make, and many buyers feel more comfortable with their purchase when it’s...

In a competitive market, buyers are looking for any strategy that could give them an edge when it comes time to make an offer on a...

Traditional mentoring pairs more experienced REALTORS® with newer agents, but reverse mentoring makes the newer agent the mentor—you’re...

Running your business successfully means knowing when to let others handle certain tasks. Entrepreneur magazine lists jobs you should...

Insurance companies use Comprehensive Loss Underwriting Exchange (CLUE) Personal Property reports to learn about past claims for a...

According to the latest U.S. Census numbers, the population of Texas is 42% white, 39.4% Hispanic or Latino, 12.7% black or African...

One unfinished or unsightly space in an otherwise appealing listing can be enough to turn off buyers. Known as “blooper rooms,” these...

1. Ask right away If you’ve done a testimonial-worthy job, clients are usually willing to give you a good testimonial. Ask right after...